promote your lead magnet
Use the checklist below to audit your current marketing efforts. Make plans for the promotional tactics below.
This will start supercharging your email list growth ASAP. Google, LinkedIn, Facebook, or Pinterest ads are great options.
social media posts
Schedule 1 to 2 posts/month dedicated to your lead magnet.
Create your social media Power P.S. to drive traffic to your lead magnet.
Pro-tip: Create 2 or 3 versions and rotate through them to match your promotions/content.
Follow this template:
When you’re ready to <achieve your lead magnet’s solution>, access <lead magnet title> here<link>.
Every time you are IN FRONT of your ideal audience (speaking engagements, sponsorships, etc.), mention it. (Shorten the URL so people can easily access it).
MAKE IT EASY TO FIND
Make it big and clear on your HOME PAGE. Don’t expect people to hunt for it.