– Assignment 6.2 – Lead Magnet Promotion Checklist

promote your lead magnet

Use the checklist below to audit your current marketing efforts. Make plans for the promotional tactics below.

ADS

This will start supercharging your email list growth ASAP. Google, LinkedIn, Facebook, or Pinterest ads are great options.

social media posts

Schedule 1 to 2 posts/month dedicated to your lead magnet.

POWER P.S.

Create your social media Power P.S. to drive traffic to your lead magnet.

Pro-tip: Create 2 or 3 versions and rotate through them to match your promotions/content.

Follow this template:
When you’re ready to <achieve your lead magnet’s solution>, access <lead magnet title> here<link>.

TELL EVERYONE

Every time you are IN FRONT of your ideal audience (speaking engagements, sponsorships, etc.), mention it. (Shorten the URL so people can easily access it).

MAKE IT EASY TO FIND

Make it big and clear on your HOME PAGE. Don’t expect people to hunt for it.

– Assignment 4.4 – Create your landing page

Create Your Landing Page

What should you use to create your landing page?

You have 3 options:

  1. Your current website. Create a page dedicated to your landing page ON your website.
  2. Your Email Service Provider (i.e. Mailchimp). Many have landing pages for you to use as a feature. If your current plan doesn’t include a landing page feature, I HIGHLY recommend upgrading.
  3. Landing page builders. There are many to choose from including Leadpages and Unbounce.
Example

Here’s an example of one of my own lead magnet landing pages for you to look at again.

What to include on a landing page
Title of your lead magnet

with the associated outcome

Summary of pain points

and how your lead magnet helps solve them.

Value

How will your lead magnet help your lead achieve their goals?

– Assignment 4.3 – Blueprint checklist

Build Your blueprint

Start creating/collecting all of the items below to get your lead magnet set up.

DELIVERABLE

The actual lead magnet content.

LINK

To your pdf or lead magnet content.

FORM

To collect lead info for your specific lead magnet

IDENTIFIER

To tag leads who request the lead magnet

HOME PAGE FEATURE

To capitalize on home page traffic