– ASSIGNMENT – 1.2 INTRO: GOALS

ASSIGNMENT

INSTRUCTIONS:

  1. Download the pdf or access the Google doc version in the Materials section above.
  2. Follow the instructions in the assignment.
  3. When complete, take a screenshot and upload it below.

BONUS LESSON 1.3: CHOOSE AN EMAIL SERVICE PROVIDER

HOW TO CHOOSE AN EMAIL SERVICE PROVIDER

If you’re on the fence about your Email Service Provider (i.e. Mailchimp), or you haven’t chosen one yet, don’t worry.

Let me hold your hand through this process.

I have tried THEM ALL. Those designed for large corporations and those designed for solopreneurs.

Every single one has its pros and cons.

The main questions to ask yourself:

1. Do you want to deliver a personalized messaging experience for your email subscribers?

2. Do you have the tools to deliver that kind of messaging?

3. Are you able to collect and analyze data about your subscribers’ behavior and then tailor email messages to them to increase engagement?

4. Do you need a flexible visual drag-and-drop email builder?

What that really means:

1. Are you ready for an email marketing program that actually delivers content and offers to subscribers who want them?

2. Are you ready to invest in the tools it takes to do that?

3. Do you have the resources to write copy, design and integrate data into your email marketing program?

3a. If yes, are you ready to use those resources to their full potential?

4. Do you have an email developer on staff who can code emails for you?

 

 That’s a lot to think about, I know.

If you just need some quick recommendations, here are my tried and true go-to’s that I recommend on the regular.

TOP RECOMMENDATION

Plain and simple, ActiveCampaign will get you the biggest bang for your buck.

You can segment your audience very easily.

The automations are in an actual visual map instead of a confusing list (*cough* Mailchimp *cough*).

Their email template builder is SUPER flexible.

AND you can track website behavior of your contacts to see what they’re browsing before they buy.

They do not have a free version, but if you’re serious about email marketing for your business, I HIGHLY recommend investing in a tool like ActiveCampaign.

BONUS: They have a tiered package that offers a CRM (Customer Relationship Manager) that can help you keep track of your sales pipeline if you’re a service-based business.

E-COMMERCE RECOMMENDATION

If you’re selling products online, Klaviyo is incredible!

I’ve worked in top dollar Email Service Providers that can’t do what Klaviyo does. 

It harvests your customers’ purchasing data and can predict when they will order next. It’s so cool!

It integrates with most retail and e-commerce platforms.

For real, if you’re planning to sell products online (or at a brick-and-mortar store) check it out.

GREAT STARTER OPTION

You’ll notice that Mailchimp is not on this list.

I do not recommend Mailchimp for a number of reasons.

An excellent alternative to Mailchimp that is also free is a service called Mailerlite.

Their templates are more flexible than Mailchimp and their automations rock.

– ASSIGNMENT – LESSON 1.1 INTRO

PRIORITIZE THIS COURSE

 

To make sure you get the most out of this course, put it on your calendar.

Over the next 6 weeks, block out an hour every week that you can set aside to work through the modules.

Your assignment is to add this course to your calendar.

1. Block out time on your calendar every week to devote to this course.

2. Add the LIVE office hours schedule to your calendar.

View the dates and add them to your calendar here.

3. When you’re done, take a screenshot of your calendar, and upload the image here.