3 Email Design Mistakes and How to Avoid Them

When it comes to email marketing, learning how to design an email can be tricky.

Sometimes it’s easier to learn from others’ mistakes to learn what to avoid.

That’s why I put together this handy video: Three Email Design Mistakes and How to Avoid Them

You have a lead magnet, now what?

You have a lead magnet, now what?

One of the most common mistakes I see brands make is generating an AMAZING lead magnet or opt-in offer. They build it and publish it to their website, and then… nada.

Like it’s supposed to magically send out alerts to all potential customers immediately, and they’ll start flocking to your site to sign up.

You have to GENERATE traffic to your email opt-in offer/lead magnet.

Promoting it will get eyeballs on that beautiful offer you just created.


Here are a few ways to consider promoting your lead magnet:


① Ads

This will start supercharging your email list growth ASAP. Google, LinkedIn, Facebook, or Pinterest ads are great options.


② Post It On Social Media

Give your lead magnet a dedicated social media post AT LEAST once/month.


③ Use It as a Content Upgrade

Include it at the end of your social media posts as a way to upgrade your social content.



Every time you are IN FRONT of your ideal audience (speaking engagements, sponsorships, etc.), mention it. (Shorten the URL so people can easily access it).


⑤ Make It Easy to Find

Make it big and clear on your HOME PAGE. Don’t expect people to hunt for it.


⑥ Pop-Ups

Test different pop-ups on your website for email sign up. There are *many* different types of pop-ups and ways to trigger them. Test them out to see what works for your audience.

(Yes, I KNOW people say they’re annoying, but the data suggests otherwise).


Now, what can you do to supercharge your lead magnet?

Lead Magnets That Convert

You can’t expect people to walk up to your website (that’s what happens, right?) and beg you to take their email address.

List building 101: You gotta give some to get some.

Offer value in exchange for their email address.

(No, “sign up for our newsletter” is not an incentive.)

Most often this is called a lead magnet, freebie, opt-in offer, etc.

What does it look like?

It can be a number of things:
✔️ A special offer
✔️A discount
✔️Valuable content like a mini-course delivered through email, an action guide, a checklist, or a quiz.

You probably already have something you’re giving away that people LOVE, but you’re not using it to collect email addresses.

*cough cough* Check out your blog posts.

But it just can’t be ANY free content. It has to be content that aligns with your products or service offerings.

I mean, I could give away a free puppy with every email sign up, but what’s that gonna do for me? (Other than me swimming in puppies. Cute picture, no?)

Here’s what to consider for a lead magnet that actually converts:


  • Does it offer solutions to a pain point of your ideal client?
  • Can it give them a quick win?
  • Does it easily lead to your offerings (services, products, etc.)?

Here are a few ideas to get you going:

  • Course creators, offer the first lesson of a course for free.
  • Top 10 questions to ask before you…
  • The Ultimate Guide to Buying/Doing/Learning/Achieving
  • Resource kit for…
  • The top tips or tools that every _____ needs to know.

Email Inspiration Treasure Chest

Email Marketing Inspiration Treasure Chest

When you’re trying to design the perfect email, it’s hard to envision the end product. That’s why every pro email marketer looks for ideas and inspiration from the top marketers in the world.

But where do you find inspiration?

Lucky for you, I’ve been collecting the best resources to find email designs and ideas in this handy list.

Next time you’re stuck on what to put in an email, how to lay it out, or strategize it, check out any of these awesome email inspiration sites.

PRO TIP: Bookmark this page for easy access next time you need it.

Really Good Emails


Email Tuna

Email Design Guru


Email Love

Fresh Address

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