Masterclass: Honey Lead Magnet


Attract sweet and sticky leads with a honey lead magnet.

This step-by-step guide will help you create your own honey lead magnet. It will provide you with the guidance and templates that you need to make it a success. You’ll learn all about how to build an email list and what type of content to offer in your lead magnets.

You want to grow your email list by offering a freebie but:

  • What do you even PUT in a lead magnet?
  • How do you make sure it will turn subscribers into customers?

Lead magnets are a bit mysterious (like what is in the back of my pantry), which is why I put together this Masterclass to walk you through how to attract your ideal customers.

(Also, if you can think of a use for a can of great white northern beans that isn’t chili, PLEASE let me know).

In this course you’ll get:

  • Step-by-step help on how to develop a SWEET lead magnet offer.
  • Format and content guidance to target your ideal customers.
  • The best tools for designing and publishing your lead magnet.
  • A blueprint for getting your lead magnet out into the world.
  • Templates and worksheets to fast track growing your list.

BONUS: Honey Lead Magnets Workbook (Value: $17)

For a fraction of the price, you get the same strategy and tactics that I charge clients $297/session.

Masterclass: Honey Lead Magnet


Warm your leads and new customers with valuable, timely messaging that makes them fall in love with you.


Pinpoint the exact tactics to use for your business. Stop googling.


Refine your email marketing to start catching your subscribers before they lose interest and go elsewhere.

Success Stories


email campaigns launched

million $$ in campaign revenue

email automation workflows built

times I've read the Harry Potter series

I’m Emily McGuire

I’m the Owner and Chief Email Marketer of Flourish & Grit: An Email Marketing and Automation Studio.

As someone who honors the grit it takes to get through this world, I appreciate ways to work smarter, not harder.

With lessons learned over a decade in tech, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, I love sharing the mistakes and strategies of email marketing done well.

You’ll typically find me with a cup of coffee in hand because #momlife. When my head isn’t in my laptop, you can find me chasing my toddler, reading a book or binging trashy TV.