Workbook: Honey Lead Magnets


Turn subscribers into customers with a sweet and sticky lead magnet workbook.

You want to grow your email list by offering a freebie but:

  • What do you even PUT in a lead magnet?
  • How do you make sure it will turn subscribers into customers?

In this workbook, we’ll demystify the lead magnet and go over, step-by-step, how to create a sweet and sticky offer and get it in front of your ideal customers.

What You’ll Learn:

  • Identify the RIGHT content for your lead magnet that will attract your ideal customers.
  • The best tools for designing and publishing your lead magnet.
  • Make your lead magnet irresistible.
  • Every piece you’ll need to build your lead magnet and get it out into the world.

This workbook is included in the Honey Lead Magnet Masterclass (valued at $47).

Workbook: Honey Lead Magnets


Warm your leads and new customers with valuable, timely messaging that makes them fall in love with you.


Pinpoint the exact tactics to use for your business. Stop googling.


Refine your email marketing to start catching your subscribers before they lose interest and go elsewhere.

Success Stories


email campaigns launched

million $$ in campaign revenue

email automation workflows built

times I've read the Harry Potter series

I’m Emily McGuire

I’m the Owner and Chief Email Marketer of Flourish & Grit: An Email Marketing and Automation Studio.

As someone who honors the grit it takes to get through this world, I appreciate ways to work smarter, not harder.

With lessons learned over a decade in tech, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, I love sharing the mistakes and strategies of email marketing done well.

You’ll typically find me with a cup of coffee in hand because #momlife. When my head isn’t in my laptop, you can find me chasing my toddler, reading a book or binging trashy TV.