This term sums up what we’re talking about, which is how your emails are getting delivered to the inbox.
Email Deliverability is concerned with the question: How many of your emails are making it to the inbox instead of the SPAM folder?
There are people in email marketing who ONLY specialize in deliverability. Their job is to monitor your email program and see if there are any red flags and then dig deep to figure those out.
Those experts are EXPENSIVE because it is such an in-depth field and requires a lot of technical and strategic know-how.
Don’t worry. I’m breaking down this know-how into bite-sized pieces that you’ll be able to implement on your own.